To support our client, Immofinanz, in navigating the challenges and long-term changes brought about by Covid-19, we have created a bespoke set of pictograms for their VIVO! Shopping Centres across Europe. These pictograms align seamlessly with the vibrant and distinctive VIVO! brand identity, ensuring that health and safety considerations are clearly and effectively communicated to visitors.
The VIVO! Shopping Centres span multiple countries, making it essential to establish a standardised branding identity and wayfinding system. Air Design worked closely with Immofinanz to develop a cohesive branding approach that not only aligns with the VIVO! ethos but also enhances the overall shopping experience. This initiative extended beyond just signage to include a contemporary interior design scheme that elevates the aesthetic and functional appeal of the shopping centres.
The bespoke pictogram set is tailored to meet the specific needs of VIVO! centres, providing a consistent and visually engaging way of communicating essential information. These symbols help to create an environment that is welcoming, safe, and easy to navigate, all while reflecting the playful and community-focused spirit of the VIVO! brand.
In addition to these custom designs, Air Design has also developed a set of open-source, universal pictograms that are freely available for download on our website. These universally recognisable icons are intended to support businesses and organisations worldwide, helping them promote safety and accessibility within their spaces.
By combining creativity and functionality, Air Design has delivered solutions that not only address immediate challenges but also establish a strong foundation for the future. Our work with Immofinanz demonstrates how thoughtful design can contribute to safer, more enjoyable environments while staying true to a brand’s unique identity. To explore our open-source pictograms, visit our website here.