With the hospitality sector open to visitors in Dubai, for our 21 from 21 series we’re looking back at the wayfinding strategy we developed for The Address Hotels and Resorts in 2016.

Address Hotels + Resorts is the first brand launched by Emaar Hospitality Group with the premium luxury group positioning themselves as the prime destination for both business and leisure. They have created a new benchmark in the sector due to its outstanding service standards and gracious hospitality offerings.

Air was appointed to develop a unified but bespoke wayfinding strategy for both Address Dubai Mall and Address Downtown that was on brand and would complement the interior design by award winning Meyer Davis Studio.

Two years after a fire extensively damaged the property, The 63-story Address Downtown Dubai hotel, situated near the world’s largest shopping centre, was back in business with 220 rooms. To bring the hotel back to life, we designed a classic and contemporary wayfinding system which complemented the environment and was simple to manufacture, install and maintain. The hotel already regained its reputation as one of the UAE’s most luxurious and sought-after hotel destinations for travellers.

For the Address Dubai Mall, which includes a 37-story hotel, we developed a timeless, elegant, and robust wayfinding design which was in line with the interior concepts and environment. We ensured the wayfinding design complemented Emaar Hospitality Group’s positioning message of “Where life happens” to further highlight the authentic and engaging experience guests will be offered in a 5* environment of elegance, luxury and style.

Being one of UAE’s most luxurious options for travelers, the Address Downtown Dubai consistently secured the world’s leading tourism and hospitality awards following its stylish redevelopment. Both Address Downtown Dubai and Address Dubai Mall have enriched Emaar’s portfolio by offering a premium, 5* hospitality destination for business, relaxation and beautiful landscapes.