With the hospitality sector open in Dubai, we’re revisiting the wayfinding strategy we developed for The Address Hotels and Resorts in 2016 as part of our 21 from 21 series.
The Address Hotels and Resorts, launched by Emaar Hospitality Group, positions itself as a top destination for business and leisure. Their high standards of service have set a new benchmark in the sector.
Air was tasked with creating a unified, bespoke wayfinding strategy for Address Dubai Mall and Address Downtown that aligned with the brand and complemented the interior design by Meyer Davis Studio.
After a fire severely damaged it, the 63-story Address Downtown Dubai, near the world’s largest shopping centre, reopened with 220 rooms. We designed a classic yet contemporary wayfinding system that complemented the space and was easy to manufacture, install, and maintain. The hotel quickly regained its reputation as one of the UAE’s most luxurious and sought-after destinations.
For Address Dubai Mall, we developed a timeless and elegant wayfinding design for the 37-story hotel. This design was in harmony with the interior concept and environment. It also reinforced Emaar’s message, “Where life happens,” highlighting the authentic, engaging guest experience in a luxurious, 5-star setting.
Address Downtown Dubai consistently secured top tourism and hospitality awards after its stylish redevelopment. Both hotels have enhanced Emaar’s portfolio by offering premium, 5-star destinations for business, relaxation, and stunning landscapes.