We were excited to visit Saudi Arabia at the end of November for a ROSHN Front Wayfinding update. For the first time we saw the newly installed, Air Designed building wayfinding and signage scheme lighting up the space. It’s an honour to contribute to the transformation of this landmark project, showcasing innovative design and impactful branding in a key Saudi Arabian development.

This proud moment highlights Air Design’s role in shaping dynamic urban spaces, aligning with ROSHN’s vision for modern, sustainable communities.