It’s exciting to see the first elements of our signage scheme being brought to life at Camden Goods Yard, especially with the branding of the bridge. This visible milestone not only enhances the aesthetic appeal of the space but also reflects Air Design’s vision for blending functionality and visual storytelling. Bridges often act as focal points in urban projects, and branding them helps define the character of the area while providing a sense of place.
Our signage scheme at Camden Goods Yard is designed to create a seamless connection between the past and future, honouring the site’s rich industrial heritage while guiding visitors through a modern, vibrant space. Each element has been carefully considered to integrate with its surroundings, complementing the architectural features and creating a cohesive visual experience.
By focusing on the aesthetics of the bridge and surrounding wayfinding elements, we’re not just providing directions – we’re enhancing the journey for visitors and establishing Camden Goods Yard as a destination in its own right. The project represents our commitment to delivering design that doesn’t just serve its purpose but also contributes to the culture and identity of the place.
This is just the beginning, and we look forward to seeing how the project progresses in the coming months. We’re excited for Camden Goods Yard to evolve into a thriving, well-connected space, with wayfinding elements playing a key role in guiding and inspiring everyone who visits.