Puerto Venecia, located in Zaragoza, is Spain’s largest shopping and leisure resort, boasting over 206,000 m² of retail space, 200+ shops and a massive 7,500 m² lake. Opened in 2012, this “shopping resort” attracts over 20 million annual visitors. In 2025 it was also shortlisted as one of the 3 most influential retail destinations in the world at the MAPIC Awards.

Last year it unveiled a bold new visual identity and we had the privilege of bringing it to life.

Rooted in the belief that great design creates great places, we developed a vibrant, optimistic identity built around the spirit of “We celebrate uniqueness” a brand that reflects the diversity of Puerto Venecia’s visitors and the energy of the resort itself.

The new identity features a dynamic logo with a rich colour palette and geometric forms representing the three pillars of Puerto Venecia: retail, gastronomy, and leisure. From strategy to execution, every touchpoint was considered with the new visual language rolled out across more than 270 customer contact points and 460 wayfinding elements.

We design with purpose, craft with precision, and create experiences that resonate.