Waasland Transformation

Client
AEW

Our Role
Strategic Design Consultancy for Branding, wayfinding and interior design

Location
Sint-Niklaas, Belgium

Strategic design consultancy for Waasland Shopping Centre’s Transformation delivering branding, wayfinding and interior design.

Our recent work for Waasland Shopping Centre demonstrates our expertise in interior design refurbishment, branding, and wayfinding strategy, transforming it into one of Belgium’s most vibrant shopping and social hubs.

After 15 years, Waasland needed revitalisation to reconnect with its community. Air Design’s strategic approach has turned it into a dynamic, fashion-forward destination, driving an immediate 20% increase in footfall.

Waasland interior, branding and wayfinding transformation

  • Interior Design Innovation – We introduced natural elements and green landscapes, creating a calming and inspiring environment that encourages relaxation and exploration.
  • Community-Focused Branding – The new branding reflects a warm, welcoming identity, positioning Waasland as Belgium’s premier social hub for friends and family to connect in contemporary, relaxed surroundings.
  • Modern Wayfinding Strategy – User-friendly signage ensures seamless navigation throughout the centre, enhancing the overall visitor experience.
  • Enhanced Touchpoints – A redesigned information desk, featuring panelled wood and neutral lighting, establishes a more relaxed and comfortable atmosphere, reinforcing the centre’s commitment to customer comfort.
  • Proven Impact – Waasland Shopping Centre is now a thriving hub, celebrated for its dynamic retail mix and community-centric design. The immediate increase in footfall and its reinvigorated appeal highlight the success of Air Design’s strategic approach.

Waasland has transformed into Belgium’s prime social hub, where its lovingly-cultivated warm and welcoming atmosphere permeates throughout, inspiring the community to socialise with friends and family in contemporary, relaxed surroundings.

By introducing natural elements and green landscapes our interior design became a catalyst for relaxation and ‘discovery’.

Air Design implemented this modern information desk with panelled wood and neutral lighting to introduce a more relaxed and comfortable environment to the centre.