Norton Rose –Legal Brand Consultancy and Visual Identity Design
Client
Norton Rose Fulbright
Our Role
Expert design consultancy for brand evolution
Location
London, UK
Air Design has the expertise to transform brands during pivotal moments of growth, delivering strategic design solutions that align with business growth and transformation.
Over our decade-long partnership, we served as the trusted design and brand consultants to Norton Rose Fulbright, supporting the firm through a number of significant milestones, including its combination with US law firm Fulbright & Jaworski in 2013, which created Norton Rose Fulbright.
At that pivotal stage in the firm’s evolution, the newly combined business required a refreshed brand identity that reflected its position as one of the world’s leading global law firms. The objective was to modernise the brand, present a confident and professional image and create a cohesive identity that would support the firm’s expansion while retaining the strength and recognition of the existing Norton Rose brand.
- Modernisation with Consistency – We developed an updated brand identity that could be adopted across the newly-combined global firm, creating a cohesive and sophisticated presence across all touchpoints.
- Sophistication and Trust – The evolved identity reflected the broader capabilities, international reach and enhanced client offering of the combined firm.
- Preserving Brand Equity – While introducing contemporary design elements, we retained the established recognition and trust associated with the Norton Rose name, ensuring continuity during a period of significant change.
- Lasting Impact – The brand identity provided a strong foundation for Norton Rose Fulbright’s global growth and helped establish a clear and consistent presence across its international network.
