Shoosmiths LLP


Shoosmiths’ top-tier conveyancing team boasts a 5-star Trustpilot rating, solidifying their status as one of the leaders in residential conveyancing across England and Wales.

In-line with their new brand strategy, they’ve introduced a ‘house of brands,’ with ‘Swiitch’ dedicated specifically to customers with conveyancing needs.

The brand imagery reflects the emotional journey of moving home. Portraying real life moments with warmth, positivity, and empathy through genuine human (and pet) connections.

Swiitch’s monogram serves as a representation of both the brand’s name and the exchange of homes. Paired with a modern lowercase logotype, it mirrors Swiitch’s friendly and approachable personality.

We created a suite of branded icons to compliment the Swiitch brand. The icons reflecting the angle of the Swiitch symbol.

Swiitch’s essence is encapsulated in the core colour palette. The primary shades of green add a calming feel to the brand's personality.

An optimistic and witty brand voice adds charm, enhancing the overall brand experience.

“Our new identity gives us the right platform to continue providing a best-in-class service to our clients and agent partners, but with the tools and technology to deliver the process change that is needed to overcome the hurdles facing the conveyancing industry."

Suman Dally, Partner