Red Sea Mall

Wayfinding, Branding

Air has been working on the rebranding and refurbishment of Red Sea Mall, one of KSA’s biggest and most exciting destinations for shopping and leisure. Our scope covered interior design, wayfinding signage, digital application interfaces and refreshing the brand look and feel, creating a stylish, unique and vibrant image and environment that is well aligned with the future vision of the asset.

Working in both Arabic and English, we have created interfaces for a new website, mobile app and mall touchscreen system to better engage customers and enhance their experience of visiting Red Sea Mall.