Parc Vallès


Strategy & Planning, Wayfinding, Branding

Air’s brand concept, signage and façade treatment for Pradera’s €8.2 million revitalisation of Parc Valles has transformed the scheme’s image and environment, making it a place that people identify with.




Asset value

It is now a 42,000 sqm development with 51 units over 2-levels, including a 24 screen multiplex cinema, bars, restaurants, bowling, karting and fashion outlets like Nike and Mango. The park used to be empty during the week but families now enjoy coming to shop, eat, catch a film and more.

Store owners say the image renewal has energised the park, pushed trade and unified businesses and services under the same brand. Air developed the brand concept, signage and facade treatment for Pradera’s €8.2 million revitalisation of Parc Vallès, shifting the mix from pure leisure to include fashion outlet offerings from the likes of Nike and Mango.