Parc Vallès

Client
Pradera

Our Role
Design strategy, branding and wayfinding

Location
Barcelona, Spain

Air Design delivers bespoke design for the Parc Vallès branding and wayfinding that enhance visitor experience, brand coherence, and business performance.

Air Design transformed Parc Vallès in Spain with a comprehensive branding and wayfinding design, revitalising this 42,000 sqm shopping destination into a vibrant hub for retail, dining, and entertainment. With an €8.2 million investment, Parc Vallès now attracts significant footfall, thanks to its diverse offerings, including major fashion brands, dining options, and a multiplex cinema.

The new brand concept energised Parc Vallès, boosting trade and unifying businesses and services under a cohesive identity. Store owners report that the refreshed look positively impacted customer engagement and asset value, reinforcing Parc Vallès’ position as a leading retail and entertainment destination in the region.

+22%

Footfall

+17%

Asset value

Pradera sold Parc Vallès to the French investment fund Frey for €82.5 million, aligning with Frey’s strategy to expand its portfolio of open-air shopping centres.

Store owners say the image renewal has energised the park, pushed trade and unified businesses and services under the same brand. The park used to be empty during the week but families now enjoy coming to shop, eat, catch a film and more.