Opportunity Egypt
Client
Government of Egypt
Our Role
Country branding strategy, design and investment promotion
Location
Egypt
For countries and organisations seeking expertise in branding solutions for investment and trade expos, Air Design offers tailored strategies that effectively communicate national strengths and opportunities to international audiences.
“Opportunity Egypt,” the branding initiative developed for Egypt’s debut at MIPIM, significantly enhanced the country’s image as a premier investment destination. This comprehensive strategy, including a modern logo and professional campaign materials, effectively communicated Egypt’s modernisation efforts and investment potential to a global audience. The initiative played a crucial role in attracting foreign direct investment (FDI), with Egypt maintaining its position as the largest recipient of FDI in Africa, receiving approximately $5.9 billion.
Commissioned by the Egyptian Government, Opportunity Egypt showcases Egypt’s growing investment potential and modernisation on a global stage. We crafted Egypt’s branding for its debut at MIPIM, the world’s leading property exhibition, developing a comprehensive branding strategy, including a logo, campaign materials, and pavilion graphics to position Egypt as a premier investment destination.
