Opportunity Egypt

Government of Egypt

Strategy & Planning, Branding

Over the last 3 years, Air has created the country branding for Egypt at MIPIM having recently developed the branding for MIPIM 2022. Working on behalf of the Egyptian Government with only one month to turn the project around, we developed the positioning strategy, campaign concept, logo, brand animations, brochure, pavilion graphics and a host of other branded materials to promote Egypt’s first major participation at the world’s No1 property exhibition.

For the logo we created a simple, direct graphic device that communicates the key message of Opportunity within the design. The tone of the brand is modern and professional, representing the New Egypt as a safe and trusted environment in which to do business.