Norton Rose Fulbright

Disciplines
Branding

After over 10 years of being their design and brand consultants, we were asked to assist in the evolution of the brand identity of Norton Rose after its merger with American firm Fulbright & Jaworski. A professional and successful image was required to reflect the enhanced depth of resources available to clients of one of the top 10 global legal practices.

The new updated brand identity has been incorporated firm-wide and portrays a sophisticated image. They have managed to modernise successfully yet still retain the brand equity that had been developed over the preceding decade.