The Lex 100 Guide described Macfarlanes as the ‘Bugatti Veyron’ of the legal sector. Arguably the best pound-for-pound Silver Circle law firm in the UK with a reputation for outstanding quality.

Having designed their Practice Review over multiple years, Air was asked to review their visual identity.

Premium brands of this stature require the deft touch of craft with a true appreciation for subtlety and detail. The revised visual identity was all about creating a timeless quality using plenty of white space, precise typography and great attention to detail.

“…it’s so cool it’s ice to the touch and virtually transparent... but its illustrations are the talking point because they are pure black-and-white gold...”

Edward Fennell, The Times, writing about the Macfarlanes Practice Review