Leisure Fund

Disciplines
Branding

Launched in 2002, Legal and General’s Leisure Property Investment Fund invests in great quality leisure schemes located in key areas across the UK. Its goal is to deliver the best food, drink and leisure brands, whilst making use of new technology and introducing the very latest concepts to customers.

Air was commissioned to design a new branding system across the portfolio assets and a new masterbrand for the fund. We created a versatile graphic system that reflected the values and the variety of exciting offers and experiences of the individual asset brands.