Festival Place

Strategy, Branding, Wayfinding, Product Design

Air’s new brand positioning, wayfinding and interior enhancements for Festival Place have helped to rejuvenate this vibrant retail and leisure destination.


Increase in footfall

The new identity presents a modern and sophisticated image whilst still remaining very approachable. The tone of voice is light-hearted and engaging.

At a time when headlines tell of doom and gloom as online sales hit the high street, Festival Place is bucking the trend with annual footfall growing from 20 to 22.4 million. Importantly, this boost in popularity is helping to attract new fashion and lifestyle brands to the centre.