Festival Place

Client
AEW Europe

Our Role
Strategic design consultancy for branding and wayfinding

Location
Basingstoke, UK

Festival Place successfully bucked the high street trends with annual footfall growing from 20 to 22.4 million visitors. This surge in popularity supported by the Festival Place branding and wayfinding project attracted new fashion and lifestyle brands.

Air Design specialise in delivering design consultancy services that drive growth and reinvigorate retail destinations. Our collaboration with Festival Place highlights our expertise in creating impactful brand positioning, wayfinding systems, and interior enhancements to elevate customer experiences and boost commercial success.

Through the strategic Festival Place branding and wayfinding, we helped transform the destination into a vibrant and thriving retail and leisure experience.

We developed a sophisticated yet approachable brand identity that resonates with a broad audience. The light-hearted and engaging tone of voice fosters a strong emotional connection with visitors. User-friendly wayfinding systems ensure seamless navigation throughout the centre, enhancing the visitor experience and encouraging longer dwell times.

Thoughtful interior enhancements modernised the shopping environment, creating a more inviting and dynamic space for customers and retailers.

+25%

Increase in footfall

The new identity presents a modern and sophisticated image whilst still remaining very approachable. The tone of voice is light-hearted and engaging.

At a time when headlines tell of doom and gloom as online sales hit the high street, Festival Place is bucking the trend with annual footfall growing from 20 to 22.4 million. Importantly, this boost in popularity is helping to attract new fashion and lifestyle brands to the centre.