Swiitch – Comprehensive Brand Identity and Visual Design System
Client
Shoosmiths LLP
Our Role
Branding design consultancy services
Location
London, UK
Air Design elevates brands through strategic design consultancy, delivering exceptional brand identities that engage audiences and align with business goals. Our collaboration with Shoosmiths crafting a comprehensive brand identity for Swiitch, is a prime example of how strategic branding can elevate a business's market presence.
Renowned for their 5-star Trustpilot rating, Shoosmiths’ conveyancing team is a leader in residential conveyancing across England and Wales. As part of their innovative ‘house of brands’ strategy, they launched Swiitch, creating a brand that resonates with house buyers during their home-moving journey.
We crafted a comprehensive brand identity for Swiitch, reflecting its mission to simplify and support the emotional process of moving home.
Swiitch’s Compelling Brand Imagery captures heartfelt, real-life moments of moving, emphasising genuine human connections. The imagery fosters warmth, positivity, and empathy, creating an emotional bond with customers.
The Swiitch monogram symbolises both the brand’s name and the concept of home exchanges. Paired with a modern lowercase logotype, it embodies the brand’s approachable and friendly personality. Swiitch’s calming shades of green encapsulate the brand’s essence, adding a reassuring and inviting feel to its personality.
The Swiitch identity demonstrates how brand strategy can support a business transition as much as a launch. By creating a brand that stands independently from Shoosmiths’ corporate identity while drawing on the parent firm’s reputation for quality, Air Design gave the conveyancing service the platform it needed to build its own customer relationships. The calming green palette, the monogram device, and the warmth of the imagery all work together to make an inherently stressful process feel manageable. For more on our professional services branding work, visit our visual identity and branding services.
The brand imagery reflects the emotional journey of moving home. Portraying real life moments with warmth, positivity, and empathy through genuine human (and pet) connections.
Swiitch’s monogram serves as a representation of both the brand’s name and the exchange of homes. Paired with a modern lowercase logotype, it mirrors Swiitch’s friendly and approachable personality.
We created a suite of branded icons to compliment the Swiitch brand. The icons reflecting the angle of the Swiitch symbol.
Swiitch’s essence is encapsulated in the core colour palette. The primary shades of green add a calming feel to the brand's personality.
