Arabian Centres –Mall Wayfinding and Signage Design Solutions
Client
Cenomi
Our Role
Mall wayfinding and customer experience design
Location
Riyadh, Saudi Arabia
With a focus on enhancing the shopping journey, Arabian Centres wayfinding and signage solutions ensure seamless navigation and an elevated brand presence, establishing Cenomi Centres as a leader in mall customer experience design in Saudi Arabia.
Air Design has elevated the brand experience for the Arabian Centres wayfinding and signage solutions across their portfolio, which includes 21 malls in 11 major cities—featuring flagship destinations like Mall of Arabia and Nakheel Mall.
To further enhance customer experience, Air Design introduced a range of upgrades, including modernised information desks, restrooms, changing rooms, and family rooms, which are now being implemented across all properties.
Air Design’s work across the Cenomi portfolio addressed one of the most complex wayfinding briefs in the region a rollout across 21 malls in 11 cities, each with different layouts, visitor demographics, and existing brand equity. Our approach began with a portfolio audit to identify inconsistencies in customer experience across the estate, followed by the development of a unified design standard that could be applied consistently while allowing for local variation.
The upgraded information desks, restroom facilities, changing rooms, and family rooms were specified to a single coherent standard ensuring that a visitor to Mall of Arabia in Riyadh has the same quality of experience as a visitor to any other Cenomi asset. This project reflects Air Design’s established capability in large-scale portfolio wayfinding and signage design across the Saudi market. For more on our work in the region visit our wayfinding and signage services.
Air Design has a permanently established presence in Saudi Arabia. Find out more about our work in the Kingdom.
Air were commissioned to review the portfolio brand touchpoints, from foodcourt design through to wayfinding and signage. A range of upgrades including info desks, toilets, changing rooms and family rooms have been specified which are being deployed through the assets.
As the largest lifestyle mall operator and developer in the region, Cenomi Centres is celebrated for creating vibrant lifestyle destinations that attract millions of visitors.
