Allee
Client
Multi Corporation
Our Role
Mall branding and wayfinding
Location
Budapest, Hungary
Air Design offered a tailored, cohesive package of solutions for the Allee mall branding and wayfinding that reinforces identity, enhanced navigation, and improved the customer experience.
As one of Budapest’s premier retail and leisure destinations, Allee is renowned for its vibrant shopping atmosphere and diverse entertainment options, attracting over 16.5 million visitors annually.
The centre recently underwent a comprehensive €18 million refurbishment, upgrading both its interior and exterior spaces. This modernisation included an expanded food court, updated facilities, and significant sustainability investments, such as energy-efficient lighting and a 710sqm solar installation, solidifying its reputation as one of Europe’s most sustainable retail destinations.
Air Design revitalised the Allee mall branding and wayfinding, creating a refreshed logo with a playful, approachable aesthetic. The branding update retained the original amoeba-like “A” symbols, pairing them with a lowercase logotype featuring stylised, smiling “e’s” for a friendly, modern appeal.
Ez az én alleem.
The newly integrated wayfinding and signage system, featuring timber accents, aligns seamlessly with Allee's interior design. The signage was strategically optimised for the ‘Meet & Eat’ dining areas, enhancing visitor navigation and highlighting key zones within the mall.
