With China easing isolation regulations, Shanghai’s stunning Modern Art Museum and Halcyon Riverbank are finally reopening their doors, welcoming visitors to a world of culture, beauty, and innovation. Located along the Huangpu River, the Halcyon Riverbank is a contemporary mixed-use development that spans an impressive 50,000 sqm and stretches over half a kilometre, offering a seamless blend of art, dining, and leisure.
Key attractions include elevated walkways that provide breathtaking views of the river, the renowned Modern Art Museum, the Halcyon Art Gallery, and an array of bespoke retail stores, restaurants, bars, and exhibition spaces. This cultural hub serves as a meeting point for art enthusiasts, tourists, and locals alike.
In 2017, Air was privileged to craft the brand identity and positioning for the Modern Art Museum and its sub-brands. This included a cohesive internal and external wayfinding scheme, designed to help visitors navigate the artistically inspired space with ease. Air’s commitment to detail and innovation ensured that every element complemented the venue’s vibrant cultural ethos.
The interior, designed by Air, is a masterpiece in itself. Inspired by sculptural aesthetics and industrial themes, the versatile space encourages visitors to engage deeply with art and immerse themselves in the diverse cultures on display. Whether it’s attending a contemporary exhibition or enjoying a riverside meal, the Halcyon Riverbank provides an unforgettable experience.
Explore more about Shanghai’s cultural hotspots here. For details on Air’s past work and our portfolio of creative projects, visit our homepage.