We’re thrilled to collaborate with St. William and Rogers Stirk Harbour + Partners on the wayfinding strategy and design for their latest development, Broadway East. This exciting project revitalises the area by blending contemporary architecture with natural beauty. Broadway East will become a key landmark in the neighbourhood.
Our partnership combines their architectural innovation with our expertise in wayfinding design, ensuring that every project element contributes to intuitive, accessible, and engaging experiences. The development’s design prioritises both aesthetics and functionality, simplifying navigation for visitors.
The wayfinding strategy integrates seamlessly into the development, thoughtfully considering its surroundings and the needs of users. The approach includes clear, visually cohesive signage and innovative solutions that connect different areas of Broadway East while fostering a welcoming, user-friendly environment. The design encourages exploration and creates an accessible, well-connected space.
Broadway East represents more than just a new development—it celebrates East London’s vibrant energy. By combining cutting-edge design with an exceptional user experience, this collaboration reflects our commitment to creating functional spaces where people live, work, and thrive.