We’re thrilled to collaborate with St. William and Rogers Stirk Harbour + Partners on the wayfinding strategy and design for their latest development, Broadway East. This exciting project is set to transform the heart of East London by blending modern architecture with the area’s natural beauty, offering a unique urban experience. Broadway East will become a key landmark in the neighbourhood, setting a new standard for urban developments in the area.
Our collaboration combines St. William’s architectural vision with our expertise in wayfinding design, ensuring a seamless user experience throughout the space. By integrating practical design solutions that prioritise accessibility and intuitive navigation, we aim to create a space that not only looks stunning but is also functional and easy to navigate. Every element of the development has been carefully considered to provide clear pathways, fostering a sense of connectivity and flow throughout the area.
The wayfinding strategy for Broadway East takes into account the diverse needs of users and the surroundings of the development. Our approach includes signage that is both visually cohesive and highly functional, ensuring it blends seamlessly with the surrounding environment while still standing out when needed. Clear, easy-to-read signs will guide visitors through the space, whether they’re exploring the vibrant retail areas or enjoying the natural green spaces that surround the development.
By prioritising aesthetics and functionality, we aim to create an inviting, user-friendly environment that encourages exploration and engagement. The design approach will ensure that Broadway East feels like a place people want to spend time in—whether they live, work, or simply visit.
Ultimately, this project represents more than just a development; it’s a celebration of East London’s dynamic energy. Through innovative design and thoughtful user experiences, Broadway East will stand as a testament to the power of good design in shaping thriving, vibrant communities.