New Project Boulevard District Wayfinding Scheme

Air is excited to deliver wayfinding for Riyadh’s iconic Boulevard District, enhancing navigation across Boulevard World, Boulevard City, the Kingdom Arena, ANB Arena and the upcoming Business Park.

Boulevard World
A global hub welcoming millions, with 1,142 shops, eateries and the world’s largest artificial lake.

Boulevard City
An 837,000 sqm shopping and entertainment destination, attracting hundreds of thousands
of visitors each year.

The Kingdom & ANB Arena
These premier venues are host to the globally renowned Riyadh Season and Al Hilal SFC.

We’re also working on Boulevard Business Park, a future hub for the world’s leading entertainment companies.

Our goal is to make exploring this vast 1.7 million sqm district easy and enjoyable for every visitor.

This project aligns perfectly with our passion for creating seamless user experiences in dynamic, high-footfall environments.

We look forward to sharing our progress on this transformative initiative!