Forum Gdańsk
Client
Multi Corporation
Our Role
Wayfinding and signage design consultancy
Location
Gdańsk, Poland
Awards
Silver at the Europe Transform Awards
Air Design delivers cohesive wayfinding and signage solutions that enhance visitor experience and brand appeal for retail and mixed-use developments.
Our award-winning work at Forum Gdańsk created a comprehensive wayfinding and signage system that guides visitors seamlessly through the venue’s diverse mix of shops, dining venues, and public spaces. This design approach enhances both navigation and the historic charm of the area, earning a silver award at the Transform Awards Europe.
Located in Gdańsk, Forum Gdańsk is a premier mixed-use regeneration development and a must-visit destination. It features a unique blend of individual buildings, streets, squares, greenery, and canals. With 200 shops, the region’s largest dining selection, modern entertainment options, office spaces, and the city’s largest parking facility, Forum Gdańsk is a vibrant community hub, attracting approximately 12.5 million visitors annually.
The wayfinding concept takes inspiration from the brand’s geometric shapes and patterns. Using negative space, the signage design harmonises with the environment, reflecting the architectural and interior design elements of Forum Gdańsk.
NEPI Rockcastle acquired Forum Gdańsk, recognising its potential for further growth. The centre recently experienced a 40% increase in sales, underscoring its strong performance and appeal to both retailers and consumers.
