Digital City



Raza, the real estate investment arm of the Saudi Public Pension Agency, have appointed Air to develop the wayfinding scheme for Digital City, Saudi Arabia’s largest business district. It is comprised of 400,000 m² of office space, F&B, amenities and event spaces, offering urban living within a dynamic public realm. This top-quality mixed-use development is the ultimate destination to work, live and relax. Included in our wayfinding and signage programme is Digital City’s upcoming residential community offering 2,200 units with a strong focus on community amenities and services.

Air’s goal is to not only improve the usability of the Digital City environment, but also the experience for both visitors and residents, by creating a more walkable environment, stronger sense of place and helping to deliver a spirit of innovation across the estate.