Air Appointed by FunsGroup for Branding and Wayfinding for Major Cultural and Creative Projects in Beijing
Air is collaborating with Funs Group to develop comprehensive branding and wayfinding strategies for three major developments in Beijing: HuaTeng, RiHua, and XiDian. These groundbreaking projects aim to reshape Beijing’s cultural and creative industries by fostering innovation and providing dynamic spaces for business and leisure.
HuaTeng: China’s Future TV and Film Studio Hub
HuaTeng will lead the way as China’s top film and TV studio base, serving as a centerpiece of Beijing’s growing media sector. Furthermore, by focusing on TV and film innovation, this creative hub will offer state-of-the-art infrastructure for both residential and commercial purposes. In addition, HuaTeng integrates public realm spaces with retail and entertainment facilities, ensuring an inspiring and creative environment.
RiHua: Beijing’s New Creative Design and Business Centre
RiHua aims to become the heart of Beijing’s design and creative industry. Specifically, it will create a vibrant ecosystem for creative companies by featuring a mix of F&B, retail, exhibition spaces, and entertainment venues. Moreover, this development transforms into a social hub for both business and culture. Meanwhile, its cutting-edge design encourages collaboration and fosters creativity, especially through thoughtfully designed public spaces.
XiDian: The Cultural and Creative Industry Hub of Beijing
XiDian aspires to become the leading regional hub for culture and creativity in Beijing. For example, it will house offices and studios for media companies, an art center for performances and conferences, as well as a commercial design hub. Additionally, by focusing on supporting both start-ups and established businesses, XiDian will create a thriving cultural and commercial space.
A Reflection of China’s Evolving Industrial Heritage
Overall, these developments celebrate China’s industrial heritage while simultaneously embracing its evolving economy. As a result, they nurture creativity, foster collaboration, and provide spaces for innovation in Beijing’s rapidly expanding media and cultural industries. In conclusion, HuaTeng, RiHua, and XiDian exemplify how branding, wayfinding, and placemaking can elevate spaces for work, leisure, and cultural engagement.