We are thrilled to announce that Multi has appointed Air to develop the brand positioning, visual identity, and wayfinding for the Allee Shopping and Entertainment Centre in Budapest, Hungary. Currently collaborating with Multi’s architectural team, TTDesign, Air is playing a key role in the centre’s refurbishment, which will notably enhance its food and beverage (F&B) offerings, creating a more diverse and dynamic shopping and dining experience.
Spanning 46,700 m² across 3 floors, Allee is home to 142 national and international retail brands such as Van Graaf, H&M, and Levi’s. The centre also features a wide range of services, including 13 offices, a 13-screen cinema, a fitness centre, and a 3-level parking garage with 1,200 spaces. With a near 100% occupancy rate and more than 18 million visitors annually, Allee is one of Budapest’s most visited shopping destinations.
Air’s work will further solidify Allee as a key cultural and retail hub, aligning the visual identity and wayfinding systems with the revitalized space, ensuring a cohesive and engaging experience for visitors.